Three Concepts

Gather the spirit with culture.
Rein the humanity with the rules.
Win the life with the brand.

Cultural connotation

The origin of Kesd
It shall have a wide mind like the sea which can hold many things. Xin (new) means continuous innovation. Innovation is the only fundamental of existence and development for Haixin.
Characteristics of Kesd Employees:
Confidence, being able to bow and rise at will, and self motivation.
Motto of Kesd: He who knows others is intelligent. He who knows himself is wise. He who wins others is powerful. He who wins himself is strong.